Case Study: Vero Curves Mega Live

Vero Curves went all out for their August 15th Mega Live surpassing $20,000 for the very first time. The 11 hour live generated $22k in GMV with strong efficiency and reach. Viewers were able to take advantage of deep discounts in addition to special bundles and new product drops.

Highlights:
  • Impressions: 2M
  • GMV per hour: $2,000
  • Show GPM: 11
  • Click Through Rate: 13%
  • CTOR: 2%
  • Average Viewing Duration: 41 seconds
  • Average Order Value: $66
  • New Followers: 695
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