Case Study: Shoebacca Mega Live

Online footwear and apparel retailer Shoebacca broke through on TikTok Live with their August 12th Mega Live and reaching over $30k in GMV. The live was headlined by a selection of Yeezy sneakers on heavy discount and made up the bulk of the sales. It was a wildly popular strategy that helped kick off their live business.

Highlights:
  • Impressions: 1.25M
  • GMV per hour: $3,500
  • Show GPM: 24
  • Click Through Rate: 13%
  • CTOR: 3%
  • Average Viewing Duration:  1 minute and 26 seconds
  • Average Order Value: $210
  • New Followers: 309
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