Case Study: Noely Fajas Mega Live

On September 26th, Noely Fajas delivered a record-breaking 10-hour Mega Live, generating more than $180,000 in GMV. Highlighting new releases, limited-time bundles, and restocks, the event set a new milestone as 2025’s largest fashion live.

Highlights:
  • Impressions: 11.6 M
  • GMV per hour: $16,890
  • Show GPM: 16
  • Click Through Rate: 27%
  • CTOR: 4%
  • Average Viewing Duration: 1 minute and 36 seconds
  • Average Order Value: $62
  • New Followers: 1,300
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