Case Study: Dani Morgan Mega Live
On September 19th, Dani Morgan generated over $35,000 in GMV during a 9-hour Mega Live. Performance was driven by the auction of customized handbags and the sale of their highly sought-after mystery bundles. This event marked their highest-performing live to date, supported by exceptional engagement and conversion rates.
Highlights:
- Impressions: 1.9 M
- GMV per hour: $3,750
- Show GPM: 18
- Click Through Rate: 13%
- CTOR: 3%
- Average Viewing Duration: 2 minutes and 32 seconds
- Average Order Value: $140
- New Followers: 344
