Case Study: Dani Morgan Mega Live

On September 19th, Dani Morgan generated over $35,000 in GMV during a 9-hour Mega Live. Performance was driven by the auction of customized handbags and the sale of their highly sought-after mystery bundles. This event marked their highest-performing live to date, supported by exceptional engagement and conversion rates.

Highlights:

  • Impressions: 1.9 M
  • GMV per hour: $3,750
  • Show GPM: 18
  • Click Through Rate: 13%
  • CTOR: 3%
  • Average Viewing Duration: 2 minutes and 32 seconds
  • Average Order Value: $140
  • New Followers: 344
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